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Top Benefits of Native Advertising

What are the Top Benefits of Native Advertising?

Native advertising is the next big thing, replacing traditional advertising. Platforms like AdYouLike suggest that the market for native advertising is going to cross $400 billion by 2025. There are already a number of successful examples of this like sponsored ads and suggested articles on Feed and Spotify and the Stranger Things campaign for season 2, etc.

However, before you jump on to use native ads, you should know which products and services are suitable. Experts don’t suggest native ads for products that have a specific niche with a smaller target audience. The product should be fit for a large part of the population for these ads to work.

So, if you’re in the advertising sector and are ready to get your hands on native advertisements, it’s time you equip yourself with the right tools. The crucial one of them is a good internet connection so that you can keep a keen eye on your campaign. Also with the internet, your business can reach, engage, and find potential customers without spending a lot of money on an overly broad audience. If you don’t have one good ISP, we suggest CenturyLink for this as it provides fast-speed internet with a stable connection 24/7.

With that sorted now, if you’re still contemplating whether to use native ads or not, here are some benefits to get you started.

1. Attracts your Audience’s Attention

What is the point of advertising if not getting the audience’s attention to achieve your desired goal? The thing about native advertisement is that it can capture the audience’s attention in a better way. By nature, these ads are not intrusive or interruptive. Another feature is that for native ads to work the content has to be very engaging and one that is suited to all devices.

All these aspects make it easier for the audience to understand and receive the ad in a better way. Also, people keep seeing traditional and pushy ads on websites all the time, and they keep on getting ignored. Native ads are like custom-made ads for the audience so they gain attention, not ignorance.

2. Native Ads are not Algorithm Dependent

While an algorithm is a great thing in any advertising campaign, sometimes it becomes an issue as well as everything has to be made according to it. Big platforms like Facebook, Instagram, and YouTube are being used for advertising but as they keep on changing algorithms, companies are getting fed up with it.

It makes it difficult for brands to plan a campaign ahead of time as there is no consistency in the algorithm. Native ads are not social media-specific. They are present on the entire internet, which makes it easier for brands to reach an audience that doesn’t use Facebook or Instagram. You can make the most from this ad as there are no restrictions as to when and how this ad should be run.

3. More Engagement and Impressions

Using traditional methods of advertisement can have the opposite effect on the ads campaign. These ads are non-disruptive which can create an unpleasant experience for the users. This can then result in users switching to other web pages, which creates negative impressions for it.

On the other hand, native ads look like they are a part of the web page. This happens because the content of native ads is relevant to the web page, so these don’t look forced and pushy. Even if people aren’t interested in the ad, they won’t switch to the other web page. This means that people are more likely to see the native ad because it doesn’t look out of place.

4. More Flexibility and Creativity

As native ads are specific to the customers, it allows more flexibility and creativity. When the advertiser knows which audience the ad is meant for, the content can be generated accordingly. With the ad banners, you can tweak the way it looks, and the content they carry, and place them on the web page they appear.

There are also a lot of types of native ads that you can experiment with. Some popular ones are in-feed, custom ads, promoted listings, search ads, recommendation widgets, etc. You can choose depending on what suits your marketing goals. The performance of these ads can also be measured with different metrics so that you know how much was gained with the spent budget.

5. Publishers Have More Control

With traditional advertisements, the publishers don’t really know where the ad would be published. This means that they are spending time and effort for a place they don’t even know about. But with native ads, publishers know where they are to be placed. So they have more control over the content, design, and placement.

This means that publishers can make content according to the web page it will be displayed on. Publishers also have greater control not only of where the ad will be placed but also of the time of its publishing.


Native advertisement has given a better chance to brands to carry out their ad campaigns effectively. Not only are they more audience-receptive but the ROI is greater than the traditional ads; meaning that native ads make a bigger difference.