If you’re looking for a new way to advertise your real estate business, consider using Real Estate video advertising. The use of video has numerous benefits for your business. Not only is it cost-effective, but it also creates social proof, relevance, and creativity. Creating an attractive and engaging video is a great way to market your real estate business. Below are some tips to make your video stand out. -Make sure it’s personalized.
One of the most effective ways to increase the social proof of your business is by posting positive reviews. A recent study shows that 91% of internet users read online reviews before trusting them, and 84% of people trust positive reviews more than those from friends. In addition, you can share case studies with prospective customers through drip email campaigns, snail mail, social media campaigns, and website posts. Social proof can also come from referrals from family, friends, and co-workers. While this is considered traditional social proof, there are also unconventional ways to use it. For instance, you can use Quora questions, Reddit threads, or Tumblr posts to promote your authority within the community.
Real estate video advertising can also include customer testimonials and authority content. In addition to testimonials, consumers value online reviews more than personal recommendations. You can use platforms like Google, Facebook, and Trustpilot to collect reviews from past clients. Providing these testimonials is an easy way to build credibility and social proof for your business. In addition, you can ask recent buyers or clients to leave a review. But don’t go overboard!
In real estate video advertising, relevance is of utmost importance. It is essential to focus on the most important aspects of the real estate business. For instance, if you’re an agent in Iowa, you’ll find that a lot of consumers are interested in learning more about home inspection services. However, you’ll find that very few real estate agencies are offering this service. In this case, you can generate a lot of traffic by providing this information through a real estate video.
When it comes to relevancy, real estate videos should focus on building brand awareness. They can showcase listings, provide quick tips, and even show off your personality. If you’re a real estate agent, take the time to film snippets of areas of each house that you want to sell and edit them into one cohesive video. Such attention to detail will raise the video’s metrics and bring bonus attention to your brand.
Real estate video advertising can be a cost-effective way to increase brand awareness and increase online traffic. These short, high-quality videos can be used in multiple capacities, from being the main clip on your YouTube channel to being played at conferences to explain your business. You can also repurpose videos and use them for branding purposes, including social media marketing. Here are some tips to maximise your real estate video advertising budget. After you’ve created your video, plan the content so it tells a story and is interesting to watch.
Make sure that your video is short. People often watch a real estate video for just 15 seconds, so you’ll want to keep it brief and to the point. Short videos also perform well in search engine results. They will be visible to the public, which is exactly what you want. Real estate videos also cost money to create, so make sure you have a budget for them. Regardless of how much money you’re willing to spend, making your video as informative and entertaining as possible is essential for its effectiveness.
Aside from capturing the viewer’s attention, real estate videos should be well-planned and produced. This is not an easy task, especially if you do not possess professional filming equipment and years of experience. The good news is that you can create interesting and engaging videos with your smartphone. Proper lighting can transform a dull shot into a vibrant one. Depending on your budget, you can also use the natural light from outside, but make sure to shoot the video with your back to the light source, as this will darken your face and wash out the background.
The benefits of using real estate videos are many. In addition to new leads, these videos can increase brand awareness and encourage good engagement. Remember to include your call-to-action in every video. Always remember to feature the staff members of your real estate company, clients, and partners. People love to see happy, hopeful situations. A real estate video that focuses on these feelings can be very effective. If you have a staff, you can also feature their faces and show how they work in the process.
One of the most significant benefits of using real estate video marketing is its reusability. You can send these videos to your clients, other agents, or anyone else you want. They can also be sent to potential clients to build rapport. Some videos are even formal in nature. In addition to being reusable, real estate videos can also serve as a brand awareness channel. Here are some tips to get the most out of them.
The reusability of real estate video marketing emails has numerous benefits. Real estate agents can use these videos to target different audiences and different properties. In addition, they can send video emails to people in different social media platforms or via text messages. Using the tracking service, real estate agents can use video emails to track visitors who have initially looked at a property. In addition, real estate agents can send them a different video for a different property if they are interested in another one.
Read also: How To Sell More Property With The Use Of Real Estate Video Marketing