Bobby Edwards and his mother, Judy, took a delicate matter and transformed it into a thriving company with an inventive solution. The Squatty Potty was designed to be a simple and natural approach to dealing with gastrointestinal issues. The Edwards family had always been health-conscious, and the mother-son duo came up with a sensible solution to a difficult and sensitive problem. Squatting is the natural posture for humans to defecate. Bobby and Judy devised a method of squatting while still sitting on regular toilets by placing a stool on the floor in front of the toilet and elevating their knees and feet into a natural squatting posture.
For ages, sitting comfortably on the toilet has been a contemporary social convenience, leading in the multibillion-dollar bathroom accessory market. Humans used to squat to go to the restroom before the introduction of the toilet seat. According to medical studies published on SquattyPotty.com, defecating in a squatting posture allows the required muscles to relax, allowing for more complete waste evacuation and a lesser chance of hemorrhoids, constipation, and other unpleasant problems. The Edwards raised awareness about the danger that sitting to “go” might lead to long-term health issues and presented a cost-effective alternative. They turned their innovation into a profitable firm that they pitched to the Shark Tank judges.
Squatty Potty Makes An Appearance On Shark Tank
Season 6 Episode 9 Of Shark Tank
When you present a product like Squatty Potty to the Shark Tank judges on national television, you should anticipate a fair amount of potty humor. Bobby and Judy joked about “doing their business” and “squeezing out a profit,” which they both enjoyed. The fact that a mother and son are laughing about sitting on the toilet while delivering a serious answer to a genuine medical problem is part of the business’s appeal. During a break from the poop jokes, the duo became more serious about their product, promoting it as a design that can serve individuals of all ages.
The couple was searching for a $350,000 investment in exchange for a 5% stock stake in their expanding firm, which they intended to expand. Kevin was wary of the company’s $7 million values right away. Bobby answered by claiming that before entering the retail sector, he and his mother had already made several million dollars in internet sales. Robert was blown away.
Lori said that she had seen Squatty Potty on the Dr. Oz Program, and Bobby confirmed that they had also appeared on Howard Stern’s satellite radio show. These promotional appearances assist the product in gaining a strong foothold in the market.
Squatty Potty, according to Bobby, costs $4.50 to construct and sells for $25 a piece. “You’ve got to be wasting money with those margins,” Mark replied. If the FDA approves the Squatty Potty as a medical device, insurance companies will be able to reimburse their customers. Bobby also believed that getting his product into retail establishments was an important next step. By this time, all of the Sharks had been impressed.
Kevin loved Squatty Potty since it was his “first bad investment.” (There must have been a million of them.) Robert was the only judge who opted to withdraw since convincing customers to modify their restroom habits was too difficult. Bobby turned down Kevin’s request for a 10% stake in the firm, and Mark disagreed with the company’s value. Barbara remarked on Bobby’s body language, stating he “seemed” untrustworthy.
Lori eventually gave Squatty Potty the $350,000 they had previously promised, along with a 10% stake in the business, the same offer Kevin had made. Bobby appreciated Lori’s QVC connections and agreed to the proposal. That night, 158,000 people visited the Potty Squatty website, and within two days, the company had made over $1 million in sales.
Following The Success Of Shark Tank
On an episode of Beyond the Tank, Bobby and Judy’s Squatty Potty adventure was revisited. Lori started the program by introducing the mother-son duo in front of a massive Potty Squatty exhibit at Bed, Bath & Beyond. Over 11,000 BB&B shops throughout the nation, as well as Costco, Walmart, and other retail outlets, now sell the toilet assist.
Squatty Potty’s market presence was once again increased thanks to a popular advertising video. This Unicorn Changed the Way I Poop is an odd and sometimes frightening video that depicts a prince, a unicorn, and rainbow-colored soft serve ice cream that comes out of… So, if you truly want to see it, you really have to go see it. Since its release in 2015, the video has received over 37 million views and over 108,000 likes.
Inflatable and higher-end spin-off goods, as well as all-natural constipation tablets, bathroom deodorizers, and attachable bidet spouts, were introduced by Bobby and Judy.
After A Rocky Regulatory Start, The FDA Approves The Squatty Potty For Use In Hospitals.
Squatty Potty was reprimanded by the Food and Drug Administration (FDA) for failing to provide documented reporting requirements as a medical device. Bobby had no idea that the product they were promoting and selling was classified by the FDA as a medical device.
Squatty Potty also encountered some issues with SquattyPottymus, a children’s version of the device. Two toddlers fell off the top step of the stool, resulting in minor injuries and the recall of the SquattyPottymus’s hat-shaped step; needless to say, changes are being made. The SquattyPottymus will be updated shortly, according to the firm.
Squatty Potty was approved by the FDA and is now being utilized in hospitals and other medical facilities, according to Bobby. Clinical studies are now being conducted by a gastroenterologist to assess the scientific efficacy of the Squatty Potty, which is one of Amazon’s top-10 best-selling medical products.
Royal Pitch is not linked with Squatty Potty, Shark Tank, or any of its companies, and the information presented in this article is only for educational purposes.
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