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Tips on Marketing Yourself

Tips on Marketing Yourself to Employers

When you are looking for a job, one of the things that will help you is how well you market yourself. Whether it is through your online professional profile, a job interview, or a networking event, you have to show potential employers you are invaluable. The job market is competitive, with a lot of graduates looking for employment. That means you need to be outstanding. Follow the tips below to help you market yourself to employers.

Learn New Skills

Go through the job ads in your field and check some of the common skills employers want but you do not have. Learning those skills comes in handy, especially if you are looking for a job through a recruiting agency. When you have the right skills, working with an employment agency in Scarborough, Ontario, becomes smooth as the agency automatically knows which positions you qualify for. Today, many online platforms are offering free courses and certifications. And even sites that are not free are affordable. From basic coding to excellent skills, you can learn all this from home.

Research the Company

Most employers know that a candidate who is passionate about the company they are working for will produce quality work. That is why they will target candidates that took the time to research the company. Such information will help you in your interview. You can easily tell why you will be a good fit for that company whenever the interviewer asks you why you want to work for them.

Arm Yourself with a Great Pitch

If you are going to a job interview or a networking event, this is the chance to market yourself verbally. Create your elevator pitch which is a simple resume explaining who you are, what you want to achieve career-wise, and what you can offer the company. The key to creating a great pitch is to note your strengths and how they can benefit your employers. Take a deep dive into your experience, education, or work history and identify what you will be bringing to the table. An elevator pitch is usually short, but when done well, you can manage to market yourself by covering the major highlights of your skills.


As you look for a job or while still in college, try and volunteer. Volunteering gives you an opportunity to expand your network and market yourself. However, when volunteering, look for options that align with your career. For instance, if you want to be a vet, volunteering at events organized by animal shelters allows you to meet practicing vets. Get to talk to them about their careers and ask about job opportunities.

Build a Strong Presence on Social Media

Use social media platforms like LinkedIn, Facebook, and Twitter to build your brand. Showcase your knowledge of the industry and connect with other people in the field. A good social media presence can help you get spotted by potential recruiters.

Looking for a job is not easy. Sometimes it feels like you have written tons of applications without getting any feedback. Marketing yourself using the above tips can help you get noticed by recruiters and increase your chance of getting a job.

Read also: Effective Property Marketing Strategies Today