E-commerce is now the latest rage, with hundreds and thousands of businesses setting up online stores and websites. Most people wish to shop and purchase things from the comfort of their houses and e-commerce plays a big role in that.
In 2020, more than 2 billion people purchased things online and sales were more than 4.2 trillion USD worldwide. If you have an online business of your own, you’ll know how important SEO or Search Engine Optimization is to boost your sales.
In case you’re not sure, here are 6 amazing benefits of using SEO wisely for your business.
1. SEO is sustainable
Advertising is expensive and requires a lot of planning and labor. On the other hand, proper SEO tactics can greatly reduce your costs and make your time more worthwhile.
If your competitors are also advertising, you’ll notice a significant increase in the advertisement costs when you try to outbid them.
Utilizing SEO helps you to fight your competitors much less and your organic search results will also rise up much faster. What’s better is that you won’t have to pay any daily fees!
2. Increases brand awareness
One of the greatest advantages of using SEO marketing strategies is that your brand awareness and visibility improve drastically.
The better brand awareness you have, the more sales your company can make. Customers need to know about you and your company before they proceed to trust you and buy from your brand.
Ecommerce SEO is a powerful tool to drive this brand image forward and get more people to know and trust you. When you rank well for any queries related to your products, you build recognition.
3. Increases sales
This is closely related to brand awareness. Did you know that nearly 87% of shoppers like to begin their shopping experiences online?
You need to think of SEO strategies as holistic marketing tools. You can’t just spend money and hope for good results. You have to put in a little bit of planning and intelligence to set things into motion. SEO can drive more and more traffic to your site, thereby increasing sales.
4. Brings in traffic from everywhere
SEO improves brand awareness, but is that all? Certainly not! It also has a lot of potential for every stage of the marketing funnel. For example, look at content marketing, which is an essential component of eCommerce SEO.
Content related to your company can be used to target any stage of the marketing funnel. If your brand sells coffee online, you can write three different articles titled, “Is coffee good for health?”, “Can I buy coffee online?”, and “Order coffee beans online” to make sure every sector of the marketing funnel goes through your content.
5. Improves trust
Consumers trust organic results more than most things. And when you partner up with a reputed SEO organization like https://studiohawk.com.au/seo-services/e-commerce-seo/ to improve your rankings, your customers will have even more faith in you.
Customers tend to skip past the paid ads and go straight to the organic results. So if you invest wisely in SEO ads, your company can benefit a lot. If you have any kind of doubts, simply ask any professional from Studiohawk to help you out.
6. Enhances user experience
As mentioned earlier, eCommerce doesn’t have to stop with winning the online traffic. The on-page user experience is also very crucial.
If your website is slow, unresponsive, or hard to read, your users will leave the site, unimpressed. Complex hierarchy or high bounce rates are also detrimental. Google also avoids sites that are poorly built.
Using SEO tools, you can figure out if the on-page experience is a good one or not. If it isn’t you can immediately know which metrics to improve and how to solve any technical issues.
Over to you…
These are a few benefits of properly utilizing SEO strategies for your eCommerce platform, although there are many others. SEO and paid searches often go hand-in-hand to create a flawless user experience online.
They create a holistic digital presence and improve the entire layout of a company. So the more wisely you use SEO tools, the better your company becomes.
Further, you can always ask any eCommerce SEO organization, like Studiohawk to help craft a wonderful experience for your customers. With the right strategies, your brand will be far ahead of your competitors.