Standard Burger was founded when four friends from Staten Island decided to create a burger shop together. The endeavor began as a fresh and exciting experience for the pals. Things are thrilling at first, as they are with many other ventures, and this may propel the team ahead. If the group encounters a problem, they work together to resolve it. And, despite the many challenges, such occurrences are to be expected, particularly in a young firm.
Things become stagnant as time passes, and progress slows. Frustration begins to develop in the thoughts of the four buddies who chose to go in together on this project. As the team’s dissatisfaction grows, it becomes evident that something, or many things, must be altered, or the project will have to be shut down.
Despite the time and effort put into the business and the stress that comes with it, the four believe that they have invested much too much time in it to just close it down. They’re all possessed with the same Staten Island obstinacy, which might work in their favor or against them. The friends are aware that their restaurant serves high-quality cuisine, and they all believe in it, but they think that some outside assistance would be beneficial to the business. Could Marcus Lemonis provide a hand in the success of their burger venture?
The Profit’s Standard Burger
Episode 14 Of Season 3
Marcus isn’t blown away when he walks inside Standard Burger. The eatery is very deserted and seems ordinary. Marcus greets the four proprietors, Sammy, Todd, Joe, and Joe. He rapidly discovers that the company’s friendliness causes an issue with the chain of command. It is unclear who is in charge of what and who should be held responsible for certain areas of the company. The shop is filthy, and the worst thing is that the vast majority of their stuff is frozen.
Marcus will, of course, want to try the food they’re serving, so the four pals go into the kitchen to prepare a feast for him. Marcus can know they’re arguing even from the eating area since he can hear them arguing. He learns from several of the patrons that milkshakes and fries are the most popular items. Marcus’ lunch is finished, and Sammy, Todd, and the Joes carry it out to him. He consumes the restaurant’s signature burger and is once again underwhelmed. Marcus must inculcate some rudimentary understanding of fresh ingredients and seasoning in the four pals. Marcus also attempts to persuade them to concentrate more on milkshakes and fries, since this is where the majority of their business comes from and where they earn a decent profit.
When Sammy reveals to Marcus that his younger brother, Fuji, was involved in the project with the four pals, the show’s first genuine crisis begins. He worked in the kitchen and was an excellent worker, but he quit because Todd was micromanaging him and he couldn’t stand it any longer. Even while he was at home, Todd would watch Fuji on the webcams. Sammy is still upset about what occurred, and despite the bad blood, he wants Fuji to be allowed to rejoin them. Marcus recognizes the seriousness and offers a meeting with Fuji.
Marcus recognizes Fuji’s potential right away and asks him to prepare some burgers. He makes some burgers in his own manner, and Marcus is ecstatic to discover that they are much superior to the burgers presently available at Standard Burger. Marcus now has some suggestions about how he may assist in the repair of the company. The next step is to look at the numbers.
On the financial front, things don’t seem to be going well. The restaurant makes $600,000 in sales, but a large chunk of it is spent on food, making it far from profitable. They are losing roughly $65k a year due to their low income compared to their high expenses. Marcus decides to offer them a proposal in which he would financially support them, and they may rekindle their interest in the company. Marcus offers $130,000 in exchange for 30% ownership of the firm, but only if each of the four buddies invests an extra $15,000. Fuji will also get 10% shares as part of the agreement. The pals are ecstatic to try it out, and they recall why they agreed to start a company together in the first place.
There are several issues that must be addressed. Marcus begins by appointing Fuji as head of the kitchen and ensuring that only fresh foods are utilized from now on. It is also made obvious who the managers are and what they are accountable for; in order for a firm to flourish, individuals want clear guidance.
The eatery gets flooded just as things look to be improving. It turns out that the majority of it was caused by rubbish accumulation and a lack of cleanliness. Marcus laments his choice to invest at this point, and even advises that the buddies shut the restaurant down, after more research.
Everyone works tirelessly to properly clean the shop, at which point an extra camera is uncovered. Todd and Fuji’s enmity is rekindled as a result of this. Marcus informs them straight up that they have to figure this out or the Standard Burger will be discontinued.
The pals seem to be able to restore their connection and agree as a result of this ultimatum. Apologies have been made, and it seems like everyone is in a better position than they have ever been. The drive to make Standard Burger a success remains as strong as it was when it first started. The firm experiences rapid gains when the renovations are done, with 300 percent more consumers. Marcus is thrilled with the situation, with his pals closer than ever and his business prospering.
After Profit, A Standard Burger
Marcus recommended that the buddies open a franchise of restaurants. It’s still a possibility, but it hasn’t materialized yet. In any case, the single location is doing better than it has in the past. Marcus increased his investment by a few hundred thousand dollars after witnessing how nicely things were going. It is well-liked and reasonably priced, and additional culinary professionals have been brought in. Standard Burger has become a neighborhood fixture, and the proprietors’ bond is stronger than ever.
The material in this post is offered only for educational purposes; Royal Pitch is not linked with Standard Burger, The Profit, or any of its subsidiaries.
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