Domain authority describes the authority of a website and tells how well your site can perform on search engines. So everyone wants a site with a good DA. Are you one of them? Want to achieve a good DA score? Then you are at the right place. In today’s post, we will discuss the importance of DA and what can be done to improve it. So let us dive in:
Importance of Domain Authority
Moz’s domain authority metric is one of the SEO standards for evaluating the reputation of sites worldwide. However, even the low DA sites can rank well in the Google SERPs. The reason is that Google algorithms are based on over 200 different ranking factors. But it is also undeniable that Google and MOZ share some common criteria to measure the domain authority. So one can say that if a site has a good DA score, it really has a strong backlink profile.
Users could key in a website’s URL on MOZ and instantly get domain and page authority results. Also, Moz gives the liberty to check limitless websites and score them on a scale of 0 to 100. Even though various tools are available to check the DA, the results may vary. So try to be consistent with one tool to check the results.
Major Ways to Increase the Domain Authority
The Domain Authority does not depend upon a single factor; various known variables decide it. For Instance, it checks the context of linking websites, number of inbound links, on-page SEO score, quality content, SERP rankings, and more. It also considers the collective page authorities to determine DA. So let us explore the different ways that can be followed to improve the domain authority of a website.
1. Off-Page SEO(Search Engine Optimization)
The first and foremost metric is your link profile. A website with a strong and clean link profile always has a higher DA score than a poor link profile. Therefore, it is necessary to improve the link profile, known as off-page SEO. It includes eliminating all the bad links, always trying to get good links from reputed sites, guest blogging, etc. All these off-page SEO techniques help you to maintain a good link profile.
2. On-Page SEO
The next strategy is to focus the on-page SEO. It is the process of optimizing the content and pages. To do this, one has to optimize all the meta titles & descriptions, optimal use of headings and subheadings, have SEO-friendly permalinks, high-quality images and other media elements, right keyword placement, maintain good internal links, organized content, etc. These small changes will give big results by improving the SEO greatly.
3. Technical SEO
Technical SEO is a one-time task. It means you have to implement these correctly only once, and you are good to go. But it is important as if a site is bad in technical SEO, it can negatively impact your domain authority and ranks.
To perform the technical SEO correctly, you need to cross-check the following things:
- Make use of Google Search Console and Bing Webmaster Tools to register website.
- Create an XML sitemap, then optimize and submit it to Google.
- Monitor your robots.txt file and use Fetch as Google to ensure that Google and other search engine spiders may easily crawl your site.
- Consider making the switch to HTTPS for your website.
4. Responsive Website
Due to high rankings, responsive websites have become the mandate for great user experiences. The reasons are quite obvious like mobile searches have outnumbered desktop searches, Google considers mobile-friendliness as a ranking factor, the absence of a mobile-friendly version of a website negatively impacts your total DA Score, etc. To check the mobile-friendliness, you can have a Google’s Mobile-Friendly Test of your domain, and it will give a detailed report on how to improve your website responsiveness.
5. Enhance the Page Speed
Page speed is also important to retain the traffic and improve customer experience. But it involves many technical components. If you do not have a good knowledge of SEO, it might be challenging for you. But there are some common practices that you can implement on your own if you can not hire an SEO expert-
- Remove all plugins that are not in use now.
- Always use the updated version of WordPress.
- Make use of a caching plugin.
- Optimize and compress the image file sizes.
- For videos, use a streaming provider.
- Use content delivery networks to manage the large CSS files and many photos.
- Ask your hosting provider to get a performance report on your server.
6. Improving Social Signals
Even though Google does not consider the social signals part of the Ranking algorithm, there is a definite correlation between social signals and high-ranking Google pages. Undoubtedly, Google-popular pages have a high number of likes and shares. To boost your domain authority, you’ll need to accomplish the following:
- Work on your Facebook business page and increase the number of likes.
- Always include a social media button on your sites to make sharing easier.
- Ensure that you have an active social media presence on at least a few social media platforms.
To Sum Up:
As of now, you must get a basic understanding of the domain authority of a website, the factors affecting it, and the major DIYs to improve it. You need not be a professional SEO person to execute all the above points. But still, if you have a good budget, you can hire a digital marketing company to maintain your website Domain Authority!