Running a business from home has a lot of undeniable perks. You can work when you want and have total control of your daily tasks. People love the freedom that it offers and they can earn more from something they love doing.
But, one thing that many business owners struggle with is maintaining a professional image when they work from their own homes. Sure, it is easy to sit around in your pyjamas all day and let your guard down. But, what we are really referring to is how the business looks online. Owners are losing customers because of how unprofessional they appear. So, let’s take a look at five ways you can change this.
Use a Virtual Office
Building trust with your customers is so important. It is something that you have to prioritise and it is particularly essential when you are just starting out with your business. For example, have you thought about the fact that customers will look at where a company is based before buying from them? People want to make sure that they are not falling for a scam and that the brand is professional.
The truth is, listing a residential address does not look good. It can make your business look amateur. But, a good way to change this is by using a virtual office. This allows you to have a registered office address somewhere else. For example, a lot of people like to have their address in London since it can be impressive. But, the property market is often affordable. With a virtual office, you can enjoy having a prestigious address without the huge expense. Your business can be registered to a non-residential address, which looks better to customers too.
Create a Work Email
Let’s be honest; a lot of us have an email we made years ago when it was all just a bit of fun. This is all good for receiving personal emails. But, it is imperative that you do not use this when you are running your business. Remember that clients are going to see this email and if it appears unprofessional, they are going to have a preconceived idea of what you are all about before they even read your message.
So, the way around this is to create a work email. This should be what you use for all of your accounts and profiles, as well as on the ‘contact us’ page. Ensure that it is something professional, such as the name of the company and you can include your own name.
Use a Business Phone Number
Note that it is not just your email that can appear unprofessional. The same applies to your phone number. If you are simply listed a mobile number, this is going to be noticed by clients. It just does not give a good first impression. You want a number that appears neutral and like it applies to an office setting.
Thankfully, there are business phone numbers that you can buy. This is also going to make sure that you enjoy privacy as a business owner. The last thing you want is to be receiving business calls at all hours of the day to your personal phone.
Take a Professional Photo
On every website, there should be an ‘about us’ page. The same applies if you are running a business from home. Customers want to know more about the brands they are buying from and what they stand for. In particular, they want to see the brains behind the operation. So, this is something to remember.
In particular, it helps to take a professional photo for the ‘about us’ page. Yes, you can write a paragraph about yourself. But, it is good to see a person’s face and it can feel better to customers. So, get dressed up in your best work attire and take a professional shot against a plain background. This is going to let everyone know that you mean business.
Dress to Impress on Zoom
When you have a meeting on Zoom, you might be tempted to dress in your ordinary clothes. But, when this is paired with a home background, it can look makeshift and unprofessional. This is particularly true for important meetings. So, an easy piece of advice is that when you have meetings, you should dress to impress. This is going to make you feel more confident and business-like, as well as give the person you are video calling the same impression.