Most businesses experience significant sales boosts during the holidays. These are opportunities to gather new customers as you build a new, enticing marketing approach, from custom mylar packaging to creating incentives and holding events. These are ways to increase your brand identity and recognition during this season.
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Stay True To Your Unique Branding
Your current customers have expectations of your brand that are built on your internal vision, mission and values. They are able to identify your brand based on specific elements. Although you may want to increase your customer base and encourage new customers to try your products, you cannot alienate your existing customers by adopting strategies and elements that don’t reflect their expectations.
For example, you may contract with sachet packaging services for new holiday packaging, but keep your brand color pallet and logo. Make sure your new packaging reflects your brand while you embrace the holiday theme.
Consider Charitable Giving
One of the easiest ways to improve your brand recognition is through charitable giving. During your holiday promotions, offer to match your client’s giving when they make a purchase with your company. Choose charities that are meaningful to your target market and match your company’s vision and values.
Come Up With Some Special Offers
Reduced costs are the number-one incentive for holiday purchases, but you can offer other special offers that may be more meaningful to your customers. Consider themed or seasonal products and promotions. Starbucks has capitalized on the fall season with its pumpkin spice lattes.
Look for ways you can add value, through bonuses or free products, rather than lowering your prices. For example, a gym may consider adding extra training sessions for New Year’s subscribers.
Use Environmentally Friendly Packaging
Today’s consumers are environmentally aware. They are looking for clean air and water, so they appreciate packaging that is recyclable, reused or compostable. Avoid overly large packaging for small items, and make the packaging exciting or memorable. Include a personalized note, adopt packaging that can be reused on future gifts or include useful aspects, such as embedding seeds in the cardboard or paper so it can be planted after it is removed.
Build Interactive Customer Experiences
Your customers are looking for more than just a product. They absolutely want a high-quality product that solves a problem, meets a need or fulfills a desire. However, today’s customers also want a brand that cares. The best way you can show this is by building interactive experiences.
Ask for and respond to feedback. Give them customized website experiences. Create content that they find useful. You can even use competitions to increase their engagement.
Appreciate the Seasonality of the Holidays
Remember that the holiday season only lasts for a few months. Although you may be focused on Christmas currently, remember that there is a whole year full of holidays. Therefore, avoid spending all your effort and money on one holiday season. Also, if you sell globally, consider other cultures and their holidays. Build a branding message that can be translated to multiple holidays and multiple cultures.
Although unique packaging, such as custom coffee bags, may sell your product initially, the product itself encourages reorders and customer loyalty. Therefore, search for innovative, creative packaging ideas and provide high-quality products.
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