The most obvious example of a logos appeal is the Nissan Commercial. It shows a woman driving her daughter through construction, and her attention is diverted by a Star Wars battle scene. In the next moment, she veers off the road and crashes. The car’s ProPilot system corrects the trajectory of the vehicle based on its sensor system, and she avoids being injured.
Logos is an appeal to reason. It appeals to reason and common sense. Pathos is an emotional appeal. An emotional appeal involves personal opinion or an emotionally charged message. It may be a song or a poem. The best use of a logos is a combination of the two. In both cases, the speaker needs to understand his audience’s emotional reactions and motivations.
Pathos, on the other hand, is an emotional appeal. In both examples, the speaker is appealing to emotion, and the reader feels empathy with both sides. In both cases, the writer is appealing to common human emotions. For example, a tornado-striked small town’s residents will feel sympathy and solidarity with them. A speech given to raise money for a children’s hospital would use pathos.
The use of logos to make an appeal relies on a person’s sense of reason. As a result, logical connections between ideas are made between them. Facts and statistics are used to support logical arguments. The use of historical analogies is another form of a logical argument. In a broader context, a logical argument should be free of gaps or a problem, otherwise known as a logical fallacy.
The use of logos in a persuasive speech is often based on a person’s ability to convince people. A good use of logos is to show that you understand a situation. In some cases, it is difficult to differentiate between facts and opinions. In some cases, an argument will be a logical fallacy if it appeals to the emotion of the speaker. However, a logical appeal will be a message that evokes emotion.
A logical appeal uses facts and statistics to make a point. The logical part of the crowd will be more likely to listen to an argument that is based on facts and statistics. The emotional side of the crowd will be more likely to accept the arguments based on the evidence. Using logos is also necessary when making an appeal. When a speaker is trying to persuade an audience to believe something, they are making an emotional appeal.
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