People’s Liberation Jeans
People’s Liberation is a women’s clothing brand based out of Los Angeles, California. The company is a modern sportswear line that speaks to the fashion conscious millennial. As of December 2013, the brand is owned by Advent International Corp. They are also responsible for Justin Timberlake’s William Rast line of premium denim. In the latest news, the brand will re-brand itself as Sequential Brands Group.
The name is a bit of a mouthful, but the brand is indeed a force to be reckoned with. The company has been in business since 2004 and offers a mix of performance, casual and dressy apparel. To its credit, the brand has a reputation for superior construction, fit and finish.
A recent deal with Charlotte Russe Merchandising is likely to boost the brand’s visibility. This is especially true given the brand’s signature star logo. It’s also a good thing that the company is a bit of a purveyor of the latest in women’s fashion. Not only is the brand a worthy partner for such a high-end retailer, it’s got the backing of a renowned fashion guru.
People’s Liberation may be the new kid on the block in the women’s fashion industry, but they haven’t made a bad impression. After all, they have a slew of high-profile celebrity connections and have mastered the art of delivering a product at the right price. That, and a new marketing campaign, should help the brand maintain their position as the brand of choice for a trendy crowd. Having said that, the company has had its fair share of financial problems and is looking to reinvent itself.
To their credit, the people at People’s Liberation have clearly listened to their customer base and are making the changes necessary to keep the brand alive and thriving.