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Free People New Balance

FP, Or Free People, Is Still Worth a Look

FP, or Free People, isn’t as hip or hipper as it’s sister company, but it is certainly worth a look. Despite its many kinks, it’s been a successful and lucrative venture for more than three decades. A few years back, it was even purchased by athletic footwear maker HOKA, a venerable outfit in its own right. The two brands combined have over 300 employees. The two firms have collaborated on a bevy of products over the years, including the aforementioned gen m and gen x. Among them are a slew of fitness, health and wellness offerings aimed at a highly curated group of consumers.