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Royal Pitch

Information From Around The Globe

Fortune Walk

Fortune Walk at Hang Lung Mall in Hong Kong

Hang Lung Properties, a Hong Kong-based retail conglomerate, has partnered with Sesame Street to create a campaign called Fortune Walk, which celebrates Sesame Street’s 50th anniversary and welcomes the Chinese New Year. The campaign includes a series of activations and a new graphics style that blends in with traditional Chinese New Year decorations.

The mall’s Fashion Walk Atrium features a large pinwheel and a big stuffed animal named Elmo, peering down at passersby. Guests will also be welcomed by Bert and Ernie on Paterson Street. There are more than a thousand stores in the mall, so visitors are sure to find something that tickles their fancy.