Fortune Magazine Logo Changes Over Time
The Fortune magazine logo has changed over the years to reflect the magazine’s evolving nature. Originally, the magazine was an oversized, 11-inch-square publication, printed on thick, creamy paper, with lavish illustrations and artwork. Its cover stories featured renowned photographers such as Ansel Adams and Margaret Bourke-White. The magazine also featured artwork from Walker Evans, who served as photography editor from 1945 to 1965.
Today, the magazine offers a diversified set of business reports, expert advice, and portraits of achievement. It also features in-depth reporting and analysis on business trends. However, perhaps the most popular aspect of the magazine is the annual list of the world’s 500 most powerful and influential businesspeople. The list is widely seen as the definitive report card on corporate reputation, and it reveals what it takes to run and maintain great businesses.