Atomic Tattoo Research & Duval
Whether you’re interested in getting a tattoo or have already made the decision to get one, you’ll need to do your research. There are a few key areas that you should be aware of. These include a customer list, restrictive covenants, and termination.
Customers
Seeing is believing, but if you were to go out on a limb and get a tattoo done by the best in the business you might want to consider your wallet before your esoteric choice. That said, there are many reputable tattoo studios in the city. A quick search of Google will give you an idea of just how many excellent artists are on offer in the metropolis. In fact, Atomic Tattoo Research & Duval has been open for business since 1996. Unlike many other studios, Atomic Tattoo is a family owned and operated business. Having a dedicated staff to manage the operation allows the company to focus on providing a high level of service to its customers. In fact, the majority of Atomic Tattoos clients are within a 12 to 15 mile radius of their studio. With a staff of five tattoo artists, Atomic can cater to the needs of even the most particular of clientele. Having a devoted staff will also ensure that Atomic Tattoos can respond quickly to any concerns or complaints that might arise. Whether you are looking for a tattoo, body piercing, henna, or just want a little pampering, Atomic can deliver.
Restrictive covenants
Several years ago, Atomic Tattoos LLC, owned a tattoo studio in Largo, Florida. Morgan, a tattoo artist, was hired as an independent contractor and worked for Atomic Tattoos. He was barred from soliciting Atomic Tattoos customers and competing within 15 miles of Atomic Tattoos’ location.
Atomic Tattoos, LLC filed a suit in June 2009 against Morgan for breach of contract. The suit was based on a contractual covenant that prohibited Morgan from soliciting Atomic Tattoos customers, competing within 15 miles of Atomic Tattoos’ location, and diverting Atomic Tattoos customers.
The trial court denied the motion for temporary injunction. The trial court found that the restriction was not reasonable because Atomic Tattoos had not paid bonuses, but the Second District reversed the decision. The Second District based its decision on the language of the restrictive covenant.
In order to determine whether a goodwill clause is reasonable, courts must apply a balancing test. The court must balance the employee’s rights against the employer’s interests. The court must determine whether a clause limiting or eradicating competition is fair and reasonable.
Termination
During a heyday during the Cold War, Atomic Tattoo specialized in the art of tattooing people with blood types. A large percentage of the company’s clients live within a distance of 12 to 15 miles. This means the company has had to think about the most efficient way to get their customers to return for more.
The company cites the following as the main drivers of its success: a good customer service record; an impressive database of customer information; a high level of training; and a robust business plan. The company also has its fingers on the pulse of the industry as a whole, thanks to its burgeoning parent company, Atomic Imaging. Its parent company has invested over $1 billion in technology and research to date. In addition to its state-of-the-art imaging systems, Atomic Imaging has also tapped into the industry’s largest repository of research and development documents, including patents and patent applications. This allows the company to stay one step ahead of the competition, and to keep on top of the latest in tattoo technology.
Customer list
Upon termination of Atomic Tattoos, Morgan obtained access to Atomic’s customer list. He used the customer list for mass mailings for Saints & Scholars. Morgan admitted taking the customer list. He claims he had 25 percent of Atomic’s customers. He also claims that Atomic Tattoos did not provide him with any training, and he had access to the customer list only when the company was in a good mood.
Atomic Tattoos had a very large database of customers, and they were very thorough in researching the population of their locations. They found that most of their customers lived within 12-15 miles of their studios. This was important to Atomic Tattoos, as they aimed to ensure success by locating the population in which they wanted to do business.
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